Parksmart and the transformation of mobility

“Human mobility has always been an intrinsic part of human development,” emphasizes a United Nations report on human development. “Human mobility plays a central role in global and local processes of social, economic and political change: it is both molded by and helps to mold these global transformations.”

Parksmart: The path to sustainable mobility for all

At USGBC, one important goal of our vision is promoting sustainable mobility around the world. We believe that parking and sustainability are not mutually exclusive concepts. We say that every story about a green building is a story about people, and every story about parking is a story about the connection between people and the planet.

Bridgette Brady

Prior to moving to Cornell University in April 2014, Bridgette Brady worked in the Washington State University transportation office for over 20 years and served as the director of transportation services at WSU for the last five years. During her five years as director, she transformed and rebranded WSU’s parking-centric system into one focused on transportation demand management with parking as one of many mobility options.

Pam Brown

Pam Brown is an entrepreneur with an extensive background in business development, property management, and investment-class real estate. She has spent the past 15 years working in airports, focusing on business development, IT solutions, property management and landside services.

Brown currently is responsible for SP Plus’ new business development in airports across the U.S. She also is a Founding Member of Capital Friends – a nonprofit organization that supports micro-finance organizations in the U.S. and abroad – and currently serves on the Board as its Secretary.

Watson Collins

Watson Collins is the manager of business development for Eversource, which includes utilities in Connecticut, Massachusetts and New Hampshire. He joined Eversource’s enterprise planning and development group (then at Northeast Utilities) in 2008 to focus on transportation electrification, energy storage and other business opportunities for New England’s largest energy delivery system.

Mark Gander

Mark Gander, AICP, is a Principal Planner and Director of Urban Mobility and Development at AECOM, an $18 billion global provider of professional technical and management support services. Gander has over 24 years of interdisciplinary experience in land/real estate development and multi-modal transportation infrastructure services: planning, design, finance, and urban economics.

Joachim Hauser

Joachim Hauser, Director BMW Mobility Services is responsible for business- and product-development of BMW’s latest business unit, targeting sustainable and innovative urban mobility solutions. With a focus on leading edge navigation- and location-based services, Hauser is helping drive BMW’s initiative within the global parking market.

Laura Longsworth

Laura Longsworth is the Senior Vice President of Parking Operations for Brookfield Properties. Longsworth has furthered Brookfield Properties commitment to sustainability, environmental friendliness and technological advancement for the company's parking operations. Longsworth has over 30 years of parking industry experience, including 18 years with Brookfield. She is the Chairperson of the Woman in Parking Association, and an active member of both the National Parking Association and the International Parking Institute.

Certify your parking structure for the future with Parksmart

Parksmart is the world’s only rating system defining and recognizing sustainable practices in parking structure management, programming, design and technology. An industry-driven, field-tested road map for high-performance new and existing parking garages, Parksmart recognizes forward-thinking facilities working today to shape tomorrow’s transportation ecosystem.

Mark Martin

Martin has over 20 years of client-centric management and executive leadership experience in the technology sector of the parking industry. He has focused on building teams and replicable process-based programs while driving regional and global Class A office, retail, hospitality and airport projects.